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Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels.īooklet brochures are made of multiple sheets, most often saddle-stitched, stapled on the creased edge, or perfect bound like a paperback book, and result in eight or more panels.īrochures are often printed using four-color process on thick, glossy paper to give an impression of quality. Other brochure fold arrangements are possible: the accordion or "z-fold" method, the "c-fold" method, etc.

A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side). The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). This format has the added benefit of unlimited distribution and cost savings compared to traditional paper brochures. A brochure is usually folded and only includes promotional summary information.ġ: letter/C tri-fold, 2: gate tri-fold, 3: roll/double gatefold, 4: accordion z-fold, 5: double (parallel) fold, 6: double right-angle / French foldīrochures available in electronic format are called e-brochures. Depending on various aspects there are different types of brochures: Gate Fold Brochures, Trifold Brochures, and Z-Fold Brochures.īrochures are distributed in many ways: as newspaper inserts, handed out personally, by mail, or placed in brochure racks in high-traffic locations, especially in tourist precincts. A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. It is a tool used to circulate information about the product or service. Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format.Ī brochure is a corporate marketing instrument to promote a product or service. Gunnels, the county agent.Ī brochure is a promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. "Pastures for Habersham County" brochures by S.C.